Expect to see this soon on a cash point near you.
I heard on the BBC Breakfast News the other morning that some bright spark is suggesting a tie up between charities and Cash Point manufacturers which will 'give people the opportunity to make charitabe donations whenever they use a cash point'.
I can just see it now. 'This machine is sponsored by XYZ charity. Please make a donation in order to proceed further'. No donation, no money. Simples init?
Brilliant! So we spend a small fortune modifying all the cashpoint machine software to provide this 'opportunity' then we have to shop around the town to find the cash point that's sponsored by a charity we would actually be prepared to donate to.
This is a perfect example of wooly thinking that permeates throughout 21st century life - use the money that's collected in order to collect more money.
Here's a better idea - save the money and give that to the charity instead.
0 comments:
Post a Comment