Showing posts with label pricing strategy. Show all posts
Showing posts with label pricing strategy. Show all posts

If it's cheap, it can't be good. If it's good, it can't be cheap


As soon as he let me in, I saw my stash of cash sitting under his car keys. Hmmm, Mercedes. Not bad, I thought. He went back to his chair to sit where he was probably reading while waiting for me to arrive.

This client was a high-profiler and had repeatedly emphasized on discretion. He had booked the 5-star hotel room for the day although he only booked me for a few hours. I sat on the edge of the bed, near his chair to start the ball rolling.

Now this is why I love my job. This client was not only a high-level professional but very intelligent too. Our in-depth conversations was definitely the highlight of the date. I'll not go into the x-rated details cos it only lasted 5 minutes but from our talk, it was as it I had received divine enlightenment.

Randy, the client, was a regular punter, meaning he's a regular player in this field and a big spender. He was actually looking for a sugar baby, to replace his earlier sugar baby who had returned to the States. So he was sharing with me about his misadventures with the girls he 'interviewed' for the 'position' and I had the time of my life laughing and listening to the almost-comedic twists in his dire search.

It was very interesting to finally know what the other naughty girls have been up to and their ridiculous requests, only after meeting a guy for 15 minutes; things like a supplementary credit card, and questions like 'will you leave your wife for me?'. *lol*

Btw, Randy is well married. And he admits that he loves his wife with all his heart and would never hurt her but... ah, there's a but.

He says, "... but a man has needs".

"My wife doesn't know how to take care of me. She loves me very much, but you know how there is a difference between loving someone and taking care of his needs."

"My wife... she's born with a silver spoon in her mouth. But she's become a tai-tai who has become lost in her own world. She has so much potential, you know," he continued.

I still remember those words very vividly when he said them as I laid in his arms after sex which he described as 'its been a long time'.

I asked him why he doesn't engage the girls from agencies since he can very well afford it. He said, he wasn't looking for a professional. Like me. As in, not doing escorting as a full-time profession. He was looking for someone whom he could feel a connection with, not just someone to shag. I then asked him about the girls from the escort agencies, how they look like - are they like super gorgeous goddesses, and why they're so god-damn pricey?

Here's the part that became the ultimate revelation for me.

According to Randy, it is all a hype, if not a scam. And most of the thousand dollar-tagged escorts are supposedly models or some sort of 'celebrity'. He said he refused to get girls from escort agencies because he didn't like it that the agency takes a big slice of the pie when all they do is sit on their asses and it is the girls who are putting themselves on the line of fire. He'd rather pay for an independent, knowing that she gets all that she'd paid for.

We even started a debate on the pros and cons of being with an agency. I was for it and he was against. I said it was better to be with an agency cos they can ensure your safety. Like for example, the agency handle the bookings and would then know where the girls will be, incase anything happens. Then Randy rebuts and asks me back, sure but when the client takes you to another room, other than the one that he had earlier informed the agency, how would the agency know? And if anything happens behind closed doors, how would the agency know or even get to the card-accessed elevators in time?

That thought stumped me. Why didn't I ever think of that?

So from that valuable insight, I conclude that to be a 'premium, sought after' escort, you do not neccesarily need to have 'special skills' or look like a star-dusted goddess. I would say that it all boils down to personal branding, identifying your USP (unique selling point) and creating that perceived value around your image. Some say - 'If it's cheap, it can't be good. If it's good, it can't be cheap'. It is only the Singaporeans who hunts for the cheap and good. They can go to Geylang then and pick up some durians along the way. I'm definitely not targeting at Singaporeans anw.

Decide whether you want to be a mass-market or niched. I'ld pick the later. When you're niched, you might not appeal to everyone but you will definitely stand out and have a more lasting impression on their memories. I will later share this article I read when I was researching about thoughts on the fleshier girls.

Also identify your target market and shape your image and mannerisms to suit that market. Knowing your target market is very important coz then you would know how to plan your pricing strategy to tie it with your brand positioning.

See. Who said being an independent female escort is easy? Sure it is easy if you want to just sit on your ass and spread your legs and wait for Tom's hairy dick to be shoved into your ragged pussy. It's alot of stiff competition out there with all the PRCs, and Pinoys etc. A classy, high-end escort has not only a refined taste, selective and offers more than just physical satisfaction but can soothe and be the most appreciated companionship a man can ever need, even if its for an hour... or five.

xoxo
READ MORE » If it's cheap, it can't be good. If it's good, it can't be cheap
The minute you settle for less than you deserve, you get even less than you settled for. - MAUREEN DOWD

Got this food-for-thought from Carol on Class95. I'ld rather listen to Class95 from 10 onwards cos its Sarah Tan on 987 right now, and her accent drives me so crazy, I am bleeding from my ass.

I'm at the phase of adjusting my fees (that I charge for my services). Not much, a mere 30% increase. I'm currently charging a lil below market rate. So I'm testing to see if there are any difference in the demographics and take-up time. I believe it is still within affordable range. I've seen skinny-asses charging for hell alot more. I wonder what the men get to grab on to considering there are neither bums nor humps.

Last night I received another indecent proposal. If it comes through, it will be f**king hotttt!!!! We're still negotiating the terms so when it happens, you'll be the first to know ;)

Ouh, my McDelivery breakfast is here. Ciao.

xoxo
READ MORE »

Money, Money, Money

I can be a real snob if I want, whenever I want to.

Especially when it comes to screening potential clients. After a while, I've developed this talent for rounding up a guy just from the way he sms-es. From the way he choose his words, I can decide whether he's even worth texting.

I guess I've made this clear since Day 1 that I'm not doing this for the money. Simply recreational (but later decided that it pays t0o, so why not). That's why I can afford to be all snooty about it, pick and choose the lucky men who gets to shower their moolahs on me.

[Oh oh... phone call. It's the girl from the escort agency. t.b.c...]

Will tell you about that phonecall later.

As I was saying... Yes, ever heard about 'Pricing Strategy'? It's a marketing term and it is the reason why I've capped my charges to $150/hr. The cheapest girl on a social escort site that I've seen is $200, even that she'll have to split with agency for commission, while a street-hooker along Geylang is easily $40 a pop.

My personal ads would also clearly state one thing: Expats only.

Definition of expat: ex·pa·tri·ate (ěk-spā'trē-āt') - someone who lives temporarily or permanently in a country/cultural group other than the one he originally comes from.

MY definition of expat: rich angmoh (who's overpaid with an obscene amount of money that he doesnt know what to do with it)

At times, I do bend the rules a little. You gotta be either rich or angmoh. But still $150/hr.

I've fixed myself to that amount because it is targetted at men who can truly afford it. Not for men who have to scrimp and save to afford it. Locals will never pay that kind of price cos if they are that horny, they would know better where to get the cheap ones. So far I've only done one local guy; a newbie, so let that be an experience for him.

For me, it's either you can afford it or you don't. Some cheapskate ones would even try to bargain and haggle the price, making me feel like some fish at the pasar... It is a major turn-off. Usually when that happens, I'll just cut them loose and move on to the next one.

If you can truly afford it, you won't feel the pinch when you have to part with your money. Tonight's case scenario was totally the opposite. Another one of my misadventures that'll go deep in my escorting journal.

My client turned out to be a bleak, twiggy, mini-sized 26 y.o Indonesian fella. I dun have any problems with Indonesians. Really. I love Indonesians. The ones with thick wallets.

Firstly, my boy was late and he made me wait under his block for about half-an-hour. I waited till my mousse-up hair went flat. Apparently he is on his way home from work.

Secondly, he told me to take the lift up to the 12th floor, just to see him suspiciously hiding at the staircase. When I found him, he whispered that his flatmate hasn't left the house and that we would have to wait a while more. What made me flare up was when he suggested that I give him a blowjob on the staircase first while waiting for his flatemate to leave the house. What am I? 16? Make out at the staircase, you've got to be kiddin me!!!

When he saw that I was upset, he took out his wallet and showed the $150 that he has for me. That almost blurred my judgement for a while, until he said he'd give me a $20 deposit for a blowjob and pay the rest once the hour is done. WTF!!!!????

I was so furious that I just stormed away. We had already discussed this via sms that I need my payment upfront before we proceed. And to think that he's being very difficult with parting with his money, just shows that he actually can't afford it and the risk of him not paying in full at the end of the service was evident. So this time, I decided to listen to my guts and leave.

As I waited for the lift, he still had the cheek to say - "Pls dun leave, I really want to touch your breasts."

The lift door opened and before I stepped in I said to him," U dun want to pay yet you still want to touch?" I gave him one last glare and left.

I was cursing and swearing at the boy for wasting my time. But I wasn't like really fuming mad, but somehow felt a lil sad for him. He's probably working as a waiter, somewhere, yet still want to spend that hard-earned money on prostitutes? I thought I'm the only one with the whacked sense of judgement.

After tonight's episode, I am nothing but more focused on getting my desired target audience. Expats - rich angmohs. And I shan't settle for any less. One thing I've learnt from experience is that the ang-moh are definitely more gentlemen and they never, never haggle. Plus, they have all that money and that's where I've got my eyes on. I don't want the local's (MY definition of local: working class Singaporean/ Malaysian/ Indonesian) money. Their money is hard-earned and shouldn't be spent like that. Sorry locals, your money is not valid with me.

Another community service brought to you by the Ministry of Sex (and) Affairs.

xoxo.

p/s: Meeting the girl from the agency tomorrow at 2pm. Spoke to her over the phone and not surprisingly she sounds very lian, and speaks fluent singlish. If the discussion goes well tomorrow, I might. Just might... sign up as a freelance escort with her agency.
READ MORE » Money, Money, Money